Nebim V3 CRM - Customer Relationship Management

Unify customer data collected from different channels into a single profile, analyze shopping habits, and boost loyalty with personalized campaigns for each customer. The Nebim V3 CRM module provides end-to-end retail-focused customer relationship management.

Customer Deduplication

Automatically match and merge customer records from different touchpoints such as stores, e-commerce, and marketplaces into a single profile. Duplicate records are cleaned so that each customer's full purchase history and communication preferences can be viewed clearly. This way, you can provide a consistent experience regardless of which channel you reach the customer through.

Behavior Analysis

Analyze your customers' purchase frequency, average basket size, preferred product categories, and shopping hours. Create segments using models like RFM (Recency, Frequency, Monetary) and clearly see which customer group exhibits which behavior pattern. These insights shape both your marketing strategy and inventory planning. Deep customer behavior analytics help you identify high-value customers, predict churn risk, and personalize product recommendations at the individual level.

Loyalty Management

Strengthen customer loyalty with point earning and spending rules, tiered discount programs, and special occasion offers such as birthdays. Loyalty program rules are defined centrally and apply across all sales channels. Measure program effectiveness with metrics like enrollment rate, point usage statistics, and customer lifetime value.

GDPR & Consent Management

Manage the collection, processing, and storage of customer data in compliance with data protection regulations. Through consent mechanisms, privacy notice approvals, and messaging platform integrations, fully meet legal requirements for commercial electronic communications. Data deletion and anonymization requests are also tracked through the system.

Targeted Marketing

Send campaigns via SMS, email, or push notifications to your customer segments. Track metrics like open rate, clicks, and conversion to sales after each send to measure campaign performance. Deliver the right message to the right audience at the right time to maximize your marketing budget ROI. Bulk email marketing campaigns can be scheduled and personalized per segment, while IYS (Message Management System) integration ensures full legal compliance for all commercial communications. Gift card management is also integrated into CRM, enabling you to issue, track, and redeem gift cards as part of your loyalty and marketing strategy.